WE DON’T OWN CULTURE
A key component to tapping into culture is understanding that it isn’t defined by just one person, product or brand. At it’s core, it’s made up of a variety of different groups that all interconnect around an identity of uniqueness. With that insight in mind, a core component of SDC is to create a platform for others that find inspiration in cannabis by opening the door to some exclusive brands who bring their own voice to the greater vision. #wearesdc
“Coming together is a beginning. Working together is success.”
Ryan Lange | Co-Founder
Our mission is to build a loyal and fiercely protective family of brands and products that will be used by humans for the next 200 years. SDC is bigger than a single company. We live in a community of online and highly connected people that have always been about original ideas and in the process have made a living doing it through art, music, action sports, fashion and all things that make the world unique. Our vision has always been to support the culture it’s creators, by creating products and collaborations that represent the authentic brands they’ve created. This authenticity to the culture, is who we are and this is the world we know. By bringing decades of experience in counter culture and cannabis, we are looking to build brands that don’t compromise or disappoint. We aren’t interested in creating products that are “mids” quality. We care about providing experiences that are true to the craft and always trying to improve the process and our trade.